Conducting a thorough property evaluation is a critical aspect of pre-marketing activities. This assessment outlines the unique advantages that a building offers to the market and guides the leasing team in effectively communicating these benefits to potential tenants. Additionally, it helps identify any potential challenges and enables the team to develop innovative marketing strategies to highlight the property’s strengths.

Our evaluation centers on the analysis of current tenancies, encompassing factors such as tenant classification, size, credit standing, square footage, growth opportunities, competitive landscape, and potential conflicts.

We meticulously assess and summarize each existing lease, highlighting key details such as expansion possibilities, downsizing options, renewal terms, exclusions, rent escalations, lease expiration dates, operational hours, specific needs, and notification deadlines.

Our team utilizes a comprehensive approach by integrating property and market analysis to formulate a thorough leasing strategy. This includes setting clear objectives for the property and developing a structured lease-up program. We also identify target tenant demographics and implement a strategic plan to attract and retain these tenants.

Implementing a strategic marketing plan enables the identification of prospects and facilitates initial contact. Through preliminary tenant qualification, we ensure that selected tenants align with the project’s objectives.

Prospect qualification is centered on:

• Evaluating Lease Economics
• Assessing Prospect’s Financial Capability

By focusing on these criteria, we can ensure a successful tenant selection and maximize the asset’s potential for success.